Noom vs Found: Comparing Behavioral and Medical Weight Loss
How do Noom and Found compare on approach, pricing, medication access, and long-term results?
Behavior-Based Weight Loss With Medical Support
- Personalized treatment plans and coaching
- Multiple medication options available
- Designed to build sustainable habits
Up to $100 off your membership plan
- Lose up to 20% of body weight
- Affordable GLP-1 delivered fast
- Covered by major insurance plans
Noom and Found both combine medical weight loss with a focus on sustainable results, but they emphasize different aspects of the journey. Noom leads with behavioral psychology and coaching, adding medication as an option. Found leads with medical treatment and integrates coaching into the process. Here's how they compare.
How They Compare
Approach
Noom emphasizes behavioral change as the foundation, with medication as an add-on. Found leads with medical treatment and adds coaching for support. Both approaches are evidence-based — it's about which philosophy resonates with you.
NOOM
- Noom: behavior-first, medication-optional
- Found: medication-first with coaching
found
- Both backed by clinical evidence
Insurance Coverage
Found accepts major insurance plans for eligible patients, which can dramatically reduce monthly costs. Noom's medical program is primarily out-of-pocket.
NOOM
- Found covered by major insurance plans
- Noom Med primarily self-pay
found
- Insurance can save hundreds per month
Coaching Quality
Noom's coaching program is more developed, with daily lessons, food logging, and personal coaching. Found includes coaching but it's less central to the experience.
NOOM
- Noom offers daily engagement and lessons
- Found provides coaching as supplement
found
- Both include professional support
Side-by-Side Comparison
| Feature | NOOM | found |
|---|---|---|
| Approach | Behavioral coaching + medication | Medical treatment + coaching |
| Insurance | Limited | Major plans accepted |
| App | Full-featured daily app | Streamlined platform |
| Medications | GLP-1 via Noom Med | GLP-1 and non-GLP-1 options |
| Coaching | Extensive behavioral coaching | Clinical coaching included |
Approach
NOOM
found
Insurance
NOOM
found
App
NOOM
found
Medications
NOOM
found
Coaching
NOOM
found
The Bottom Line
Both Noom and Found offer comprehensive weight loss programs. Noom is the stronger choice if you want an immersive behavioral change experience with optional medication. Found is better if you want to lead with medication and have coaching as a supplement. Both accept insurance for some plans, which can significantly reduce costs.
Choose NOOM if you want
- Psychology-based behavioral coaching
- An engaging app experience with daily lessons
- Building long-term habits alongside medication
Choose found if you prefer
- Leading with medical treatment first
- Insurance coverage for eligible patients
- A more straightforward clinical approach